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Sophisticated Marketing: Creating Content That Builds Community with Chris Do

The Jasmine Star Show

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Business Product Suite and Growth Strategies

This chapter explores the product suite of a business, from a $19 self-guided instructional booklet to a coaching community for scaling revenue. It discusses the strategy of offering free content, low ticket paid services, and higher-end offerings to attract and educate customers. The chapter also highlights the transition from a production company to a teaching business, emphasizing the importance of understanding sales processes and business coaching in achieving success.

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