TED Talks Daily How we can curb climate change by spending two percent more on everything | Jens Burchardt
Apr 8, 2021
Jens Burchardt, a climate impact advocate, suggests a simple yet powerful concept: spending just two percent more on everyday products can drastically curb climate change. He discusses how durable, low-carbon alternatives, especially in the steel industry, can significantly cut global CO2 emissions without straining consumers financially. Burchardt emphasizes the role of consumer choices in driving companies toward sustainability and underscores that a small investment can lead to a sustainable future. Join him in exploring how achievable an eco-friendly world can be!
AI Snips
Chapters
Transcript
Episode notes
Small Price, Big Impact
- We can significantly advance climate action by spending 1-2% more on eco-friendly products.
- Steelmaking, a major source of emissions, exemplifies the challenges in decarbonizing industries.
Steel's Dual Challenges
- Decarbonizing steel is difficult due to technical and economic reasons.
- New technologies like carbon capture are costly and create uneven playing fields for businesses.
Steel's Ubiquity
- Steel is essential for many products, including cars and wind turbines.
- A typical European mid-sized sedan contains about one ton of steel.