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Jens Burchardt
Climate impact advocate who gave a talk at TED at BCG in 2021 on how to curb climate change by spending two percent more on everything.
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Apr 8, 2021
• 11min
How we can curb climate change by spending two percent more on everything | Jens Burchardt
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Jens Burchardt, a climate impact advocate, suggests a simple yet powerful concept: spending just two percent more on everyday products can drastically curb climate change. He discusses how durable, low-carbon alternatives, especially in the steel industry, can significantly cut global CO2 emissions without straining consumers financially. Burchardt emphasizes the role of consumer choices in driving companies toward sustainability and underscores that a small investment can lead to a sustainable future. Join him in exploring how achievable an eco-friendly world can be!
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