The High Performance Podcast E190 - Lord Bilimoria: Adversity into opportunity - Building a global beer empire with Cobra
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May 1, 2023 Lord Bilimoria, the visionary founder of Cobra Beer and life peer in the House of Lords, shares his inspiring journey from India to the UK. He discusses the importance of creativity and innovation in entrepreneurship, as well as his motto, "problem, solution, action." Bilimoria reflects on resilience in the face of challenges, balancing persistence with the wisdom to let go, and how personal experiences have shaped his approach to business. His insights on overcoming adversity and fostering community connections through shared experiences resonate deeply.
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Hindi over Malayalam
- At eight years old, Karan Bilimoria didn't want to learn Malayalam, so he proposed learning Hindi instead.
- This early problem-solving experience taught him the importance of finding solutions and taking action.
The Genesis of Cobra Beer
- Karan Bilimoria found lagers too fizzy and ales too heavy to pair with Indian food.
- This led him to create Cobra Beer, a smoother, less gassy beer designed to complement food.
Solution-Focused Mindset
- Focus on finding solutions instead of dwelling on problems.
- Stepping away from a problem can lead to "eureka" moments and creative breakthroughs.