Navigating the Fine Line Between Persistence and Letting Go

Lord Bilimoria is a businessman and life peer in the House of Lords. Founding Cobra Beer in 1989, in this interview Lord Bilimoria distils decades of business experience into valuable lessons. After attending university at 16, Lord Bilimora came to the UK on a scholarship at 18. It was then he identified a space in the market for Cobra Beer, inspired by his youth in India.

In this episode, they discuss how being creative and an innovation is crucial for an entrepreneur and how to cultivate these skills. He offers the tips he uses to problem solve, how to pursue optimism and how his motto, “problem, solution, action”, plays into his everyday life. He shares with Jake and Damian his failures, successes and how he has learnt to identify when to give up and when to push through.

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