Trigger Strategy is now Tentacles 007: Using Pitch Provocations to poke the market - Part 1
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Jan 16, 2024 Discover how founders can flip the script by prioritizing market understanding over product development. Explore the art of pitch provocations and their role in effectively communicating value. Delve into the delicate balance between specialization and generalization in market strategy. Learn how to challenge and refine product ideas through contrasting thoughts. Understand the importance of capturing genuine customer feedback without falling into jargon traps, all while navigating emotional responses in qualitative research.
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Pitch Provocations
- Probe the market with "pitch provocations" to understand customer needs.
- Test different product framings and marketing messages before building.
Market Research
- It's not the market's job to know what it wants, especially with new tech.
- Show the market something it didn't realize it wanted, like Apple does.
iPhone Pitch
- Steve Jobs' iPhone pitch was a good example of a pitch provocation.
- He framed it as a combination of existing products: "a phone, internet browser, and an iPod."