007: Using Pitch Provocations to poke the market - Part 1
Trigger Strategy
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Pitch Provocations: Testing Market Ideas
This chapter explores the strategy of pitch provocations, focusing on how contrasting ideas can provide valuable insights into market reactions. It discusses the significance of challenging established product visions and engaging with oppositional concepts to refine ideas. The chapter highlights practical exercises that encourage teams to visualize market presence while addressing cognitive dissonance in product development.
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