Outbound Squad [Playbook] Cold Email: Analyzing 85M+ cold emails to find what’s working in 2025
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Aug 5, 2025 
Join Armand Farrokh, an experienced sales leader and author, and Jonathan Mack from ZoomInfo, as they dissect insights from analyzing over 85 million cold emails. Discover the crucial elements that make cold emails successful, like personalization and effective subject lines. They also delve into how AI tools can enhance outreach and streamline processes. With practical examples and innovative strategies, learn how evolving techniques in cold emailing can improve engagement and boost your meeting bookings.
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Top Reps Book 8.1x More Meetings
- Top performers book 8.1 times more meetings than average reps according to a study of 85 million cold emails.
- The key to success lies more in skill than merely volume of emails sent.
Early Cold Email Era Was Easy Mode
- Early sales sequences were easy mode with reps booking multiple meetings per week with limited personalization.
- Now volume is dominated by AI-driven mass outreach, making quality and list targeting essential.
Precision Beats Volume in Cold Email
- Average reps get very low meeting rates from cold email due to low open and reply rates.
- Top 10% reps get significantly better results by targeting and timing precision, not just effort.