Agency Business #32: The Business of Comedy in Advertising, with Party Land’s Haley Hunter
Aug 4, 2025
Haley Hunter, co-founder and CMO of Party Land, discusses how her comedy-forward agency is changing the face of advertising. She shares insights on embedding humor into campaigns for brands like Liquid Death and Google, and the importance of maintaining a joyful work environment. Haley also addresses the complexities of corporate growth metrics and highlights how a human touch is essential in an AI-driven landscape. With a focus on adaptability and strategic growth, she reveals how Party Land stands out in a crowded market.
AI Snips
Chapters
Transcript
Episode notes
Partyland's Comedy Agency Origin
- Haley Hunter shares Partyland's journey from indie agency to comedy-focused creative powerhouse.
- They've built campaigns for clients like Liquid Death, JanSport, and Google, specializing in comedy execution.
Comedy's Shift to Strategic Tool
- Comedy in advertising is a strategic and emotional tool that was hard to justify years ago.
- Now it is widely accepted, and Partyland focuses on why clients should choose them for comedy.
Story Behind Partyland Name
- The name Partyland came from a derelict Santa Monica storefront that sparked humor and agency vision.
- It represents celebration and a place where people can thrive professionally and personally.