In this episode of Agency Business, Haley Hunter, co-founder, COO, and CMO of Party Land, joins us to discuss building a comedy-forward creative agency that can still win serious business. Haley shares how Party Land has scaled from a scrappy indie shop into a creative force behind campaigns for brands like Liquid Death, Every Man Jack, JanSport, and Google. She explains how the agency’s clear focus on comedy—as both a strategic and emotional tool—has helped it stand out in a crowded landscape.
We talk about how Party Land embeds humor in campaigns without sacrificing performance. Plus, Haley gets candid about attracting top talent, the agency’s evolution beyond just top-funnel work, and how staying “very human” might be the best defense against mediocrity in the AI age.
Plus, in this week’s news recap:
- Stagwell touts revenue growth, but organic gains remain modest
- Havas sees improved margins, keeps growing steadily and quietly
- Dentsu sees more high-level turnover as execs exit amid continued change.
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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
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