In 'Do This for You', Krissy Cela offers a supportive approach to fitness and wellness, focusing on mental barriers and sustainable lifestyle changes. The book encourages readers to shift their perspective from aesthetics to feeling confident and empowered, providing tools to overcome excuses and build healthy habits.
Jim Collins and Jerry Porras's "Built to Last" examines the characteristics of visionary companies, those that have sustained exceptional performance over long periods. The authors identify key principles that contribute to long-term success, including a strong core ideology, a focus on innovation, and a commitment to continuous improvement. They analyze a range of companies across various industries, identifying common patterns and best practices. The book provides valuable insights for leaders seeking to build enduring and successful organizations. "Built to Last" has become a classic in the field of business strategy.
In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
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"There's one of you in this world, you're in this world for a very short period of time, do something magical with it" - Krissy Cela
In this weeks episode of Deep Dive Ali sits down for a chat with Krissy Cela. Krissy first started posting fitness videos on Instagram and YouTube in 2017 while studying for a law degree. Fast forward 4 years and Krissy has built a health and fitness empire with the mission to empower women across the world. Krissy is co-founder of the Tone and Sculpt app, fitness clothing brand Oner Active and an internationally respected personal trainer. In the conversation Ali and Krissy have a very honest conversation about the foundations of leading multi-million dollar brands, how to find your why and her book 'Do This For You'.
Connect with Krissy
YouTube Channel - https://www.youtube.com/c/KrissyCelaa/videos
Instagram - https://www.instagram.com/krissycela/
Website - https://krissycela.com/
Do This For You - https://www.amazon.co.uk/Do-This-You-Strong-Inside/dp/1783254203
Oner Active - https://uk.oneractive.com/
Tone and Sculpt - https://www.toneandsculpt.app/
Connect with Ali
YouTube Channel - https://youtube.com/aliabdaal
Twitter - https://twitter.com/aliabdaal
Instagram - https://instagram.com/aliabdaal
Website - https://aliabdaal.com
Linkedin - https://www.linkedin.com/in/ali-abdaal/
Find any resources mentioned and the transcript on the website: https://aliabdaal.com/podcast/
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