Deep Dive with Ali Abdaal

Krissy Cela On Finding Your Vision, Mission and Why

45 snips
Nov 15, 2021
Guest
Krissy Cela
In this engaging conversation, Krissy Cela, co-founder of the Tone and Sculpt app and author of 'Do This For You', shares her journey from law student to fitness entrepreneur. She discusses the vital importance of understanding your 'why' to empower others and sustain passion. Krissy highlights her experiences in the fitness industry, emphasizing authenticity and community support. She also delves into overcoming legal challenges in app development while stressing the balance between self-care and leadership for personal and professional success.
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ANECDOTE

Authenticity and Growth

  • Krissy Cela's fitness journey began with authentic posts on Instagram and YouTube, sharing her workouts and encouraging others.
  • Her honesty and relatability resonated with women, leading to rapid growth and collaborations with major brands like Women's Best and Gymshark.
ADVICE

Overcoming Fear of Judgment

  • Don't let fear of judgment stop you from pursuing your passions.
  • Do something extraordinary and inspire others.
ANECDOTE

Legal Battle for Tone & Sculpt

  • Krissy Cela faced a major challenge when a third-party app developer tried to claim ownership of her Tone and Sculpt app after it was already launched.
  • She fought back, spending a significant amount on legal fees to retain control and protect her community's data.
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