The State of Developer Education cover image

The State of Developer Education

Campus Ambassador Programs: Scaling Your DevRel Reach

Mar 7, 2024
Discover how Campus Ambassador Programs can amplify your DevRel reach by nurturing relationships with budding developers, engaging with potential ambassadors, creating impactful activities, and measuring success through data-driven decision-making. Hear from DevRel experts Claire Froelich and Ryan Swift on the benefits of these programs for both companies and students.
54:30

Podcast summary created with Snipd AI

Quick takeaways

  • Campus Ambassador programs provide a bridge to academic institutions for nurturing relationships with budding developers.
  • Offering a variety of perks, Ambassador programs help students explore diverse roles and gain industry insights.

Deep dives

Balancing Community Engagement and Business Goals

Ensuring a balance between engaging with the student community and achieving company KPIs, approaches include measuring sentiment, tracking engagement with products, and leveraging ambassadors' content creation for marketing material.

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