Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up.  These podcasts receive over 1 million downloads per month.  

Follow Eric on Twitter: @ericosiu

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Episode Topics & Timestamps

00:00 Early podcasting success fueled by validation and education.

05:59 Content strategy should align with expertise and budget.

08:48 Daily marketing podcast successful with 2700 episodes.

11:28 Ads to the newsletter to value, not ads.

14:23 Starting an agency is challenging but rewarding.

16:31 Start side hustle, secure financial cushion first.

21:06 Strategic hiring in the US, referral recruiting.

24:46 Productized agencies offer clear and predictable services.

26:28 Maintaining quality and demand for creators is important.

31:29 Webinar on real-life AI use cases.

35:53 Monthly marketing content with unlimited options available.

36:45 Finding sponsors for your newsletter through titles.

42:18 Financial subscriptions, conferences, and high returns.

44:48 Powerful email sales strategy: ask for a reply.

46:25 Creating communities for learning and networking.

50:00 Stay focused, avoid distractions and reach success.

Links Mentioned

Leveling Up Newsletter

Single Grain