Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month.
Follow Eric on Twitter: @ericosiu
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Episode Topics & Timestamps
00:00 Early podcasting success fueled by validation and education.
05:59 Content strategy should align with expertise and budget.
08:48 Daily marketing podcast successful with 2700 episodes.
11:28 Ads to the newsletter to value, not ads.
14:23 Starting an agency is challenging but rewarding.
16:31 Start side hustle, secure financial cushion first.
21:06 Strategic hiring in the US, referral recruiting.
24:46 Productized agencies offer clear and predictable services.
26:28 Maintaining quality and demand for creators is important.
31:29 Webinar on real-life AI use cases.
35:53 Monthly marketing content with unlimited options available.
36:45 Finding sponsors for your newsletter through titles.
42:18 Financial subscriptions, conferences, and high returns.
44:48 Powerful email sales strategy: ask for a reply.
46:25 Creating communities for learning and networking.
50:00 Stay focused, avoid distractions and reach success.
Links Mentioned
Leveling Up Newsletter
Single Grain
