Neel Doshi, co-founder of Vega Factor and co-author of 'Primed to Perform,' dives deep into the science of total motivation. He breaks down the six key motives that shape corporate culture and discusses how certain metrics can either foster or hinder motivation. Neel unveils the importance of focusing on positive motives like play and purpose while addressing the pitfalls of economic and emotional pressures. Additionally, he offers insights on how strong team cultures and genuine engagement can drive performance and sustainability in the workplace.
40:45
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Culture and Motivation
Culture is fundamentally about motivation, driven by six core motives.
These motives are play, purpose, potential, emotional pressure, economic pressure, and inertia.
insights INSIGHT
The Paradox of Culture
Companies often operate counterintuitively to the six motives, despite their intuitive nature.
A successful hedge fund founder's vacation habits highlight the power of play.
question_answer ANECDOTE
Transforming Branch Culture
Wells Fargo's fake account scandal demonstrates the dangers of pressure-driven systems.
A financial institution transformed branch culture by prioritizing play and purpose over pressure.
Get the Snipd Podcast app to discover more snips from this episode
How to Build the Highest Performing Cultures Through the Science of Total Motivation
Neel Doshi
In 'Primed to Perform', Neel Doshi and Lindsay McGregor explain the counter-intuitive science behind great cultures, building on over a century of academic thinking. The book introduces the Total Motivation (ToMo) Factor, a measurement tool that helps organizations measure and improve their culture. It explores how ToMo leads to higher performance in iconic companies like Apple, Starbucks, and Southwest Airlines. The authors provide a systematic and sustainable approach to building great cultures, emphasizing the importance of play, purpose, and potential in motivating employees.
Pattern Breakers
Why Some Start-Ups Change the Future
Mike Maples Jr.
Peter Ziebelman
Pattern Breakers, written by Mike Maples Jr. and Peter Ziebelman, challenges traditional startup wisdom by revealing the hidden forces that drive extraordinary success. The book is based on extensive research and real-world examples from transformative startups like Twitter, Twitch, and Lyft. It emphasizes the importance of a different mindset and actions to harness developments that others might miss or initially see as crazy. The authors provide practical advice on how to transcend ordinary thinking, capitalize on market opportunities, and build a community of true believers to revolutionize industries.
Neel Doshi reveals how to build and sustain high performing cultures through total motivation.
Neel is the co-founder of Vega Factor and co-author of bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation. Previously, Neel was a Partner at McKinsey & Company, CTO and founding member of an award-winning tech startup, and employee of several mega-institutions. He studied engineering at MIT and received his MBA from Wharton. In his spare time, he’s an avid yet mediocre woodworker and photographer.
How to Be Awesome at Your Job 
