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Primed to perform

How to Build the Highest Performing Cultures Through the Science of Total Motivation
Book • 2015
In 'Primed to Perform', Neel Doshi and Lindsay McGregor explain the counter-intuitive science behind great cultures, building on over a century of academic thinking.

The book introduces the Total Motivation (ToMo) Factor, a measurement tool that helps organizations measure and improve their culture.

It explores how ToMo leads to higher performance in iconic companies like Apple, Starbucks, and Southwest Airlines.

The authors provide a systematic and sustainable approach to building great cultures, emphasizing the importance of play, purpose, and potential in motivating employees.

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