The State of Developer Education How to Be Present in the Dev Community with Margo McCabe, Head of Developer Relations at HarperDB
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Aug 10, 2023 Margo McCabe, Head of DevRel at HarperDB, talks about the importance of interacting with the community and building trust as a DevRel. They discuss selecting developer influencers, tracking the success of decentralized content, building a developer community, the value of in-person events, and technological innovations like chatbots.
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Margo's DevRel Origin Story
- Margo McCabe transitioned from consulting and an MBA to tech due to her passion for startups.
- She values working with smart, passionate people over just having a sexy product.
Dual Influence in Developer Buying
- Developers often influence buying decisions even when not direct buyers.
- A combined top-down and bottom-up approach is essential for enterprise product adoption.
Avoid Overselling Developers
- Avoid hounding developers with constant sales pitches and upselling.
- Be transparent, available, and focus on building trust by helping rather than selling.