This chapter discusses the factors involved in identifying good developer influencers, including follower count, content relevance, and engagement rates. It also explores the strategy of hiring influencers as developer evangelists and turning their own team into influencers.
In this episode of The State of Developer Education, Jon is joined by Margo McCabe, the Head of Developer Relations and Customer Success at HarperDB. They delve into the importance of how DevRels interact – both online and in person – with the rest of the community and how developer influencers play a role in that very interaction.
Are you making sure you’re not constantly upselling to them? Have you built trust among the community? How do you tow the line between selling and simply being present? These are all things you need to consider when being a DevRel.
Episode resources
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