This chapter focuses on the challenges and strategies for measuring the success of decentralized content in developer evangelism. The hosts discuss different tracking methods, such as link clicks and UTM engagement, while highlighting the significance of audience fit and influencer effectiveness in interpreting the metrics.
In this episode of The State of Developer Education, Jon is joined by Margo McCabe, the Head of Developer Relations and Customer Success at HarperDB. They delve into the importance of how DevRels interact – both online and in person – with the rest of the community and how developer influencers play a role in that very interaction.
Are you making sure you’re not constantly upselling to them? Have you built trust among the community? How do you tow the line between selling and simply being present? These are all things you need to consider when being a DevRel.
Episode resources
Major League Hacking is handcrafted by our friends over at:
fame.so