Sweat Equity 010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
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Jan 9, 2024 
Luxury brand expert Oren John discusses the secrets of building luxury brands, including differentiating luxury from high-end products, creating urgency through brand collaborations, and fast-tracking to a higher price point. The podcast delves into the strategies used by luxury brands, the importance of personalized customer experiences, and expanding perspectives in design and branding.
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Luxury Requires Time and Heritage
- Luxury differs from high-end products mainly through consistency over time and brand heritage.
- Collaborations and prestigious associations can accelerate a brand's perception as luxury.
Flamingo Estate's Location Advantage
- Flamingo Estate rapidly achieved luxury status through its unique location and beautiful estate.
- The brand leverages its prestigious physical space to create exclusivity and appeal.
Leverage Collaborations for Luxury
- Collaborate or license prestigious brands to gain instant luxury association.
- Use these partnerships to elevate perceived value and reach new audiences.