Sweat Equity

010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.

Jan 9, 2024

Luxury brand expert Oren John discusses the secrets of building luxury brands, including differentiating luxury from high-end products, creating urgency through brand collaborations, and fast-tracking to a higher price point. The podcast delves into the strategies used by luxury brands, the importance of personalized customer experiences, and expanding perspectives in design and branding.

51:22

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Episode guests

Oren John

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Quick takeaways

Creating exclusivity through limited access and invitation-only models drives consumer interest and demand.

Success in the luxury market hinges on providing limited access, crafting unique custom experiences, and maintaining high price points without compromising quality.

High-quality brands like Leilabo, Canada Goose, and Arc'teryx establish themselves through a blend of superior product quality and strong brand identity.

Deep dives

Positioning Ordinary Products as Luxury

Transforming ordinary products into luxury items involves using high-quality materials and unique presentation. Last Crumb's $140 box of cookies exemplifies limited availability, inviting an air of exclusivity that enhances its luxury status. By providing custom experiences and maintaining a high price point, brands like Flamingo Estate showcase how brand heritage and storytelling can elevate a product to luxury status.

Luxury Positioning for a Cookie Brand

01:36

Brand Heritage and Evolution

01:15

Introduction

3min

Luxury Brand Strategies and Collaborations

13min

Exploring Luxury Brand Strategies and Product Transformation

5min

Crafting Exclusivity: Luxury Branding Strategies

14min

Personalized Customer Experiences in the D2C Market

9min

Expanding Perspectives in Design and Branding

5min

Engagement and Brand Growth Strategies Wrap-Up

2min

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Follow Oren on Everything:

Instagram: www.instagram.com/orenmeetsworld

TikTok: www.tiktok.com/@orenmeetsworld

Website: https://orenjohn.com/

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Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

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www.twitter.com/@alexgarcia_atx

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Sweat Equity

010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Positioning Ordinary Products as Luxury

Exclusive Access and Invitation-Only Models

Balancing Exclusivity, Custom Experiences, and High Price Points

The Importance of Branding and Quality in Luxury Goods

The Value of Personalized Customer Interactions in Brand Loyalty

Luxury Positioning for a Cookie Brand

Brand Heritage and Evolution

Remember Everything You Learn from Podcasts