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14min chapter
010 - Exposing the secrets behind BILLION dollar luxury brands with Oren John.
Sweat Equity by Marketing Examined
Crafting Exclusivity: Luxury Branding Strategies
A deep dive into the marketing strategies of a luxury cookie brand that positions itself as a status symbol, drawing inspiration from the fashion industry. The chapter explores the importance of packaging, unique naming, creating exclusivity through experience, and high pricing. Case studies and examples showcase the key elements such as limited availability, invite-only access, and the significance of brand heritage in luxury branding success.
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