Episode 138: Strategies for Product Management in Fresh Markets with Chris Andrews, Chief Operating Officer and Head of Product at Rendered.AI
Sep 27, 2023
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Chris Andrews, COO and Head of Product at Rendered.AI, discusses building products in new markets, introducing new market opportunities, navigating innovation in larger organizations, and the changing requirements for product managers.
Introducing new market opportunities requires finding evangelists and forward thinkers who embrace the potential benefits of new technologies.
Wearing multiple hats as a COO and Head of Product is crucial in influencing culture and maintaining positive relationships to drive new initiatives.
Deep dives
The Importance of Supporting Products as a Whole
Creating great products is not just about product managers and their daily interactions with developers. It also involves the organization's support for products as a whole, including the systems, processes, and cultures in place that help deliver value to customers.
Building Products in Zero to One Markets
The podcast episode discusses the concept of building products not only in zero to one companies but also in zero to one markets. The guest, Chris Andrews, shares his experience of working on new technologies and markets, such as the introduction of mapping software for realtors in the mid-90s and implementing map-based applications for a large city county Sheriff's office.
Product Management in Early Stage Markets
The episode explores the challenges of product management in early stage markets. Convincing potential users about the value of a new capability or technology that might seem irrelevant to their current job is difficult. Chris explains the need to find evangelists and forward thinkers who are willing to experiment and embrace the potential benefits of new technologies.
COO Role in Startup Organizations
Chris Andrews talks about his role as a Chief Operating Officer (COO) in a startup organization, in addition to being the Head of Product. He highlights that wearing multiple hats and having the ability to influence culture and positive relationships within the company are essential. He also emphasizes the importance of constant forward momentum and maintaining positive relationships with stakeholders and executives in order to drive new initiatives and bring new products to market.
In this episode of Product Thinking, Chris Andrews, Chief Operating Officer and Head of Product at Rendered.AI, joins Melissa Perri to unveil the challenges and strategies involved in building products in new markets, as well as the unique aspects of product management in these markets. They discuss how product managers can introduce new market opportunities, the role of product management in new markets versus saturated ones, securing success in early-stage ventures, and navigating innovation in larger organizations.
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