Episode 138: Strategies for Product Management in Fresh Markets with Chris Andrews, Chief Operating Officer and Head of Product at Rendered.AI
Product Thinking
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Product Management in New Market Opportunities
This chapter explores the differences in product management when introducing a concept to a new market versus a market with competition. It discusses the challenges of convincing potential users about the value of a completely new capability and the importance of executive buy-in and early adopter evangelists. The chapter also highlights the role of product managers in managing relationships with lighthouse users and the risks and challenges of working on early stage products in early stage markets.
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