How to Build An Authentic Personal Brand | Christine Gritmon (MU Classic)

Sep 24, 2025

Join Christine Gritmon, a personal brand coach and former journalist, as she reveals insights on building an authentic personal brand. Christine shares her journey from journalism to social media, emphasizing the importance of inner values and skills over mere visuals. Learn why being selective about platforms matters, how authenticity drives connections, and why you should embrace your unique strengths. Get ready for actionable tips to make your brand stand out while remaining true to yourself!

48:42

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ANECDOTE

From Journalist To Social Media Founder

Christine transitioned from journalism to social media by starting a public Facebook profile and engaging with community groups.
That visibility led to speaking requests and eventually to launching Christine Gritmon Inc in 2016.

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INSIGHT

Brand Enables Career Pivots

Personal brand gave Christine credibility to pivot careers because people already knew, liked, and trusted her.
That trust let others accept her new services even without formal credentials in the new field.

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ANECDOTE

The Red Thread That Became A Brand

Christine's red lipstick and red accessories organically became a recognizable part of her identity at conferences.
Marketers advised her to lean into the red, and she later formalized her brand kit in 2020.

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Christine's career pivot into social media and branding

01:25 • 3min

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How Christine built credibility through community engagement

04:33 • 2min

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From conference speaking to launching a business

06:04 • 2min

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Overcoming fear and nontraditional career paths

07:36 • 6min

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Personal branding enabled Christine's pivot and trust-building

13:22 • 4min

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How visual cues like 'red' became brand identifiers

16:56 • 3min

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Formalizing a brand kit and expanding services

19:49 • 41sec

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Realizing remote work expanded Christine's market

20:31 • 1min

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Pivoting to help peers build their personal brands

21:40 • 2min

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Inside-Out Branding: start from skills and values

23:19 • 4min

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Examples: translating tasks into transferable skills

27:28 • 5min

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Recognizing and valuing easy-to-you skills

32:00 • 4min

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Don't be everywhere: choose channels you won't hate

35:54 • 1min

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Practical content choices: video isn't mandatory

36:59 • 4min

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Be unapologetic about who you are and who you're not for

40:52 • 6min

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Final advice on list quality and engaged audiences

46:34 • 21sec

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Where to find Christine and resources

#601 Want to build a personal brand that makes people instantly think of you? In this episode hosted by Kirsten Tyrrel, we're diving deep into personal branding with the incredible Christine Gritmon. If you’re a service provider, info product creator, or entrepreneur looking to build a brand that truly represents you, this is a must-listen! Christine shares her journey from journalism to social media and branding, revealing how to craft an authentic personal brand from the inside out. We discuss how to lean into your unique strengths, stand out in your industry, and attract the right audience — without feeling like you have to be everywhere at once. Get ready for actionable strategies to build a personal brand that makes an impact!

(Original Air Date - 3/3/25)

What we discuss with Christine:

+ Alignment over force – why branding should feel natural

+ Christine’s career pivot – from journalism to personal branding

+ Power of personal branding – how it helps you stand out

+ Beyond logos and colors – branding is deeper than visuals

+ Inside-Out Branding – building a brand from your core

+ Skills vs. tasks – focus on what truly lights you up

+ You don’t need to be everywhere – choose what works for you

+ Branding enables pivots – build around who you are

+ Authenticity wins – be clear on who you are (and aren’t)

+ Know, like, trust – the key to long-term business success