Christine's career pivot into social media and branding

Christine explains her transition from corporate roles and journalism into social media and starting her business in 2016.

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#601 Want to build a personal brand that makes people instantly think of you? In this episode hosted by Kirsten Tyrrel, we're diving deep into personal branding with the incredible Christine Gritmon. If you’re a service provider, info product creator, or entrepreneur looking to build a brand that truly represents you, this is a must-listen! Christine shares her journey from journalism to social media and branding, revealing how to craft an authentic personal brand from the inside out. We discuss how to lean into your unique strengths, stand out in your industry, and attract the right audience — without feeling like you have to be everywhere at once. Get ready for actionable strategies to build a personal brand that makes an impact!

(Original Air Date - 3/3/25)

What we discuss with Christine:

+ Alignment over force – why branding should feel natural

+ Christine’s career pivot – from journalism to personal branding

+ Power of personal branding – how it helps you stand out

+ Beyond logos and colors – branding is deeper than visuals

+ Inside-Out Branding – building a brand from your core

+ Skills vs. tasks – focus on what truly lights you up

+ You don’t need to be everywhere – choose what works for you

+ Branding enables pivots – build around who you are

+ Authenticity wins – be clear on who you are (and aren’t)

+ Know, like, trust – the key to long-term business success