SideBar Advisors

Legal Marketing Insights: Chris Dreyer's SEO Journey

Nov 8, 2023
Guest
Chris Dreyer
Chris Dreyer, Founder and CEO of Rankings, shares his SEO journey in helping attorneys land major cases. From stumbling upon affiliate marketing after college to setting expectations with clients, he discusses business strategies, organizational structure, work-life balance, and personal reflections on marriage and parenting.
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Episode notes
1
Introduction
00:00 • 2min
2
Discovering Affiliate Marketing
01:55 • 21min
3
Setting Expectations, Client Retention, and Business Structure
22:39 • 3min
4
Organizational Structure, Roles, and Work-Life Balance
25:31 • 2min
5
Finding Balance between Work and Personal Life
27:10 • 7min
6
Eviction Notices, Poker Bets, and Seized Money
34:15 • 5min
7
Reflections on Personal Life and Parenting
38:46 • 2min