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How to Scale an Agency 🚀
0-$10 mill per year: What to focus on at each stage of growth, with Mandi Ellefson
Nov 3, 2023
Mandi Ellefson, a guest with expertise in scaling agencies, shares the exact stages to go from 0-10 million per year. Topics discussed include challenges faced by founders, life events as catalysts for growth, creating drive, the importance of offers, marketing, and sales systems, understanding client needs and goals, and resources for agency growth.
47:11
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Quick takeaways
- Creating an irresistible offer that addresses specific problems for profit sweet spot clients is crucial for agencies to differentiate themselves and generate consistent leads.
- Scaling an agency requires the right mindset, investment in mentorship, and building a management layer to support growth while focusing on providing specific outcomes that align with clients' goals.
Deep dives
Stages of Growth from Zero to $10 Million
The podcast episode discusses the different stages of growth from zero to $10 million for digital marketing agencies. It emphasizes the importance of having a clear target market and an irresistible offer that solves a painful problem for clients. The startup phase is characterized by hard work and the need to invest in mentorship. In the mid six-figure stall, the focus shifts to becoming an advisor and finding a profitable sweet spot client. Transitioning from an order taker to an advisor helps shift the mindset and position the agency as a leader. The episode also touches on the importance of developing a management layer to scale beyond the seven-figure slump and the challenges faced in the mid seven-figure stage. It concludes with the need to focus on replication and mindset to continue growing and scale the agency.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode