The Rise of Fast Food in India

Over the past decade, fast food and snack sales have stagnated in North America and Europe due to increased awareness of health benefits and the popularity of appetite suppressing drugs. However, India's snack and soft drink sales have nearly tripled in the last decade to over $30 billion. Companies targeting the Indian market have found success by offering westernized foods, priced competitively with a price advantage. These processed foods, like breakfast cereals and confectionery items, are popular across demographics, including rural areas. The novelty of these foods and lack of public health awareness about their dangers contribute to their appeal.