

Porsche and Volkswagen CEO: Leadership, iconic cars & Chinese competition
13 snips May 15, 2024
Oliver Blume, CEO of Porsche and Volkswagen, shares his passion for iconic cars and leadership insights. He delves into the allure of the Porsche 911 and the delicate balance of performance and luxury in driving experiences. Blume discusses the challenges posed by Chinese competition in the electric vehicle market and the role of e-fuels in decarbonization. With a dual role in leading both companies, he emphasizes the importance of effective communication and maintaining authenticity in personal and professional life.
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First Porsche
- Oliver Blume bought his first Porsche, a 911, when he started at Porsche 12 years ago.
- This anecdote highlights his passion for the brand and its iconic model.
The 911's Magic
- The Porsche 911 embodies the brand's essence: unique design, performance, and lifestyle.
- Its significance is reflected in the ticker code (P911) and the number of shares (911 million).
Defining a Good Car
- Blume emphasizes drivability as a key aspect of a good car, including steering, handling, and seating position.
- At Porsche, a sports car must balance performance with everyday usability.