Porsche and Volkswagen CEO: Leadership, iconic cars & Chinese competition
In Good Company with Nicolai Tangen
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The Porsche Experience: Blending Performance and Luxury
This chapter explores the essence of driving a Porsche, emphasizing the balance between sportiness and everyday usability. It discusses the brand's rich history, its appeal to a diverse customer base, and its strategies within the competitive automotive landscape, particularly in the electric vehicle market. The chapter also highlights Porsche's commitment to innovation and digitalization, aiming for a fully electric fleet by 2030.
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