The GaryVee Audio Experience Why Brand is Built on Social | Interview w/ Gymshark Founder Ben Francis
Nov 9, 2021
Join Ben Francis, the founder and CEO of Gymshark, as he shares his inspiring journey from aspiring bodybuilder to fitness entrepreneur. Discover how he leveraged social media to build a powerful brand and engage with a community of fitness enthusiasts. The conversation dives into the importance of self-awareness in leadership, the shift towards community-centric retail spaces, and innovative trends in apparel that emphasize sustainability. Get ready to learn how consistency in fitness echoes in business success!
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From Bodybuilding to Apparel
- Ben Francis, Gymshark's founder, initially aimed to be a bodybuilder but realized he lacked the physique.
- He shifted his focus to fitness apparel, driven by his passion for fitness and noticing ill-fitting workout clothes.
Fitness as a Foundation
- Francis's love for fitness stemmed from the structure and discipline it provided, which he later applied to his studies.
- Although he wasn't academically inclined, fitness instilled valuable life lessons.
Early Entrepreneurial Ventures
- Francis's early ventures included creating fitness-related websites and apps, culminating in a dropshipping supplement business.
- This experience taught him about online transactions and the limitations of dropshipping.