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Why Brand is Built on Social | Interview w/ Gymshark Founder Ben Francis
Nov 9, 2021
Entrepreneur Ben Francis, founder of Gymshark, discusses his journey starting the brand, emphasizing social media for brand creation, community building, and utilizing platforms like Instagram. They explore business growth through events, evolving founder roles, fitness consistency, and future prospects in consumer marketing. The conversation delves into brand building, apparel innovation, sustainability, and footwear opportunities.
36:42
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Quick takeaways
- Consistency in fitness and business, self-awareness and focusing on strengths are crucial for success.
- Community building and offline experiences are essential for brand growth and engagement in the fitness industry.
Deep dives
Entrepreneurial Journey with Gymshark Founder
The podcast episode delves into the entrepreneurial journey of the founder of Gymshark, Ben Francis. He shares how his passion for fitness led to the creation of Gymshark, starting with handmaking clothes due to a lack of muscle mass. Ben emphasizes the importance of consistency in fitness and business, highlighting the significance of self-awareness and focusing on strengths. The discussion also touches on the evolution of Gymshark's branding and product innovation, especially in sustainability and footwear.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode