Why Brand is Built on Social | Interview w/ Gymshark Founder Ben Francis
The GaryVee Audio Experience
00:00
Evolving Brand Building and Innovation in Apparel
This chapter explores the changing dynamics of brand building through social platforms like Discord and TikTok, highlighting their role in fostering community engagement. The speakers also discuss product innovation in the apparel industry, with a focus on sustainability, performance, and the importance of audience feedback.
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