Succeed at Motherhood and Business | Martine Williams (MU Classic)

Sep 13, 2025

In this engaging conversation, Martine Williams, a life and business coach for mompreneurs, shares her journey from feeling overwhelmed in motherhood to empowering women to succeed in business. She discusses the importance of clarity, confidence, and courage, while addressing the hustle trap many fall into. Martine encourages redefining success on your own terms and prioritizing joy and rest as essential aspects of productivity. Listeners will appreciate her insights on balancing personal ambitions with family life and breaking free from societal pressures.

52:06

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ANECDOTE

From Mom Frustration To Direct-Sales Leap

Martine started entrepreneurship after feeling bitter and disconnected as a stay-at-home mom and joined direct sales for community and purpose.
A $99 buy-in led her to rapidly grow into a top leader while rediscovering ambition she thought was gone.

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ANECDOTE

The Moment She Realized She'd Lost Herself

Martine described breaking down when she realized she couldn't name one hobby or thing that was just for her.
That moment sparked her course 'Choose You' and a mission to help women avoid losing themselves to success.

insights

INSIGHT

Success Can Mask Home Needs

Success can become a trap when it fills the emotional needs that home should meet, leading to imbalance.
Martine argues you can be both a successful CEO and fully present at home with intentional design.

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Finding Balance: Mom Entrepreneurs' Journey

01:48 • 19min

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Navigating Identity and Support in Entrepreneurship

20:59 • 5min

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Balancing Passions and Ambitions

26:20 • 9min

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Navigating Identity and Self-Care in Business

34:52 • 3min

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Empowering Mindsets for Women Entrepreneurs

37:28 • 15min

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Closing Thoughts and Social Connection

52:01 • 2min

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#2258

• Mentioned in 13 episodes

Success Principles

Janet Switzer

Jack Canfield

This book is divided into six sections: The Fundamentals of Success, Transform Yourself for Success, Build Your Success Team, Create Successful Relationships, Success and Money, and Success in the Digital Age. It emphasizes the importance of taking 100% responsibility for your life, clarifying your life purpose, setting and achieving goals, and surrounding yourself with positive and successful people. The book includes exercises, lessons, and inspiring stories from successful individuals to help readers apply the principles in their daily lives.

#585 Struggling to juggle motherhood and entrepreneurship without feeling overwhelmed? In this powerful episode, host Kirsten Tyrrel sits down with life and business coach Martine Williams to dive deep into the realities of mom entrepreneurship. Martine shares her journey from feeling lost in motherhood to building a thriving coaching business that empowers women to succeed at work without losing themselves at home. We discuss the importance of clarity, confidence, and courage, why so many women fall into the "hustle trap," and how to redefine success on your terms. If you're tired of burnout and ready to build a business that aligns with your life — not the other way around — this conversation is for you!

(Original Air Date - 2/12/25)

What we discuss with Martine:

+ Fear of failure & goal setting

+ Balancing business & motherhood

+ The “success trap” & burnout

+ Clarity, confidence & courage

+ Knowing your identity

+ Fun & rest as productivity

+ Escaping the proving trap

+ Breaking all-or-nothing thinking

+ Managing stress & avoiding burnout

+ The shift in women’s entrepreneurship