Lab-Grown Meat Is on Shelves Now. But There’s a Catch
May 17, 2024
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Lab-grown chicken with 3% animal cells now available in a store in Singapore, discussing challenges, compromises, taste, texture, and implications for the cultivated meat industry. Also, exploring financial struggles, consumer adoption hurdles, and strategies of cultivated meat startups to secure investments and consumer interest.
Lab-grown chicken at Huber's Butchery in Singapore contains only 3% animal cells, marking a milestone in cultivated meat availability.
Good Meat's chicken launch raises concerns over pricing, investor interest, and consumer acceptance in the cultivated meat industry.
Deep dives
Lab-Grown Chicken Available in Singapore
Lab-grown chicken, containing only 3% animal cells, is now being sold at Huber's Butchery in Singapore. This marks the first time cultivated meat with real animal cells grown in bioreactors is available for retail purchase, a step beyond limited availability in high-end restaurants. Although the chicken contains mostly plant protein to reduce costs, it has received positive feedback on taste and appearance, potentially indicating a shift in the cultivated meat industry towards more widely accessible products.
Challenges and Future Prospects for Cultivated Meat Industry
The introduction of Good Meat's chicken poses questions about consumer reception, pricing, and investor interest in cultivated meat. Priced higher than similar products in Singapore supermarkets, the popularity of the 3% animal cell chicken may signal issues with pricing rather than product quality. Launching in a store aims to attract investor attention amid a challenging funding environment for the cultivated meat industry, emphasizing the intricate dynamics between consumer acceptance, investor support, and product innovation.
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Lab-Grown Chicken with 3% Animal Cells Available in Singapore Store