51 year old dad raises $31.5m to help companies do meter based billing
Mar 7, 2024
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CEO Griff Parry talks about launching m3ter in 2020 after selling his first company to AWS. The podcast explores usage-based pricing models in the SaaS industry and strategic decisions in capital raising for critical infrastructure. It also discusses team composition, founder roles, pricing models, and valuation concerns.
Meter focuses on usage-based billing for companies over $50 million revenue, automating invoicing processes.
Meter's pricing model adapts to API call volumes, providing predictability and flexibility for high-value clients.
Deep dives
Launch of Meter and its Target Customers
Griff Perry and his co-founder, John Griffin, launched Meter in 2020 after transitioning from AWS. Meter caters to companies generating more than $50 million in revenue by accurately tracking and invoicing based on product usage data, leading to billions of API calls annually. With 10 to 100 clients and a team of 56 emphasizing engineers, Meter focuses on long-term investments.
Evolution of Usage-Based Pricing
Griff clarifies the shift towards usage-based pricing in B2B software, indicating a majority of companies have incorporated usage-based models alongside traditional subscriptions. Meter fills the gap by automating bill calculations tied to usage data, complementing existing systems to modernize the quote-to-cash process for clients like SIFT Sciences.
Meter's Pricing Model and Business Strategy
Meter's pricing model revolves around a platform fee flexibly adapting to varied API call volumes, guaranteeing predictability and flexibility for customers. With a strong focus on high-value transformation for clients exceeding $50 million ARR, Meter maintains a team predominantly of engineers working towards optimizing business metrics and scalability.
CEO Griff Parry launched m3ter in 2020 after selling his first company Gamesparks to AWS. Today 10-100 customers pay him platform fee's and usage fee's to use his usage based billing API tool. He doesn't code but across his team of 56, more than 25 are engineers. Can they scale into their last round valuation?
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