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Masters of Scale
Pixar’s Ed Catmull: Throw out your rules
Dec 5, 2023
Ed Catmull, co-founder of Pixar and president of Walt Disney, shares insights on constantly tweaking and reinventing the rules for creative effectiveness. He discusses Steve Jobs' changing approach and the impact of Apple on the world. Catmull also highlights the birth of Pixar, their partnership with Disney, the success of Toy Story, and the evolution of the brain trust. He emphasizes the importance of reassessing and retooling the creative process to remove bottlenecks and engages listeners with effective strategies.
47:19
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Quick takeaways
- Embracing constant tweaking and reinvention of creative processes leads to sustained innovation.
- Creating a collaborative environment and encouraging ownership fosters a supportive culture where creativity can flourish.
Deep dives
The Power of Reinventing Creative Processes
Ed Catmull and his team at Pixar developed a dynamic and sustainable creative culture by embracing the constant tweaking, hacking, and reinvention of their creative processes. This allowed them to adapt to new challenges and keep their creative edge.
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