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Pixar’s Ed Catmull: Throw out your rules

Masters of Scale

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Pixar's Creative Journey

This chapter explores the success of Pixar's Toy Story and the critical IPO that followed, analyzing the dynamics of its partnership with Disney. It focuses on the development of the 'brain trust'—a unique collaborative team that propelled creativity and innovation despite the challenges of scaling production. Emphasizing open communication and candid feedback, the chapter illustrates how fostering a supportive environment can drive creative breakthroughs while maintaining distinct artistic cultures within the organization.

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