NAB Morning Call Weekend Edition: The challenges for Aussie cotton
Nov 28, 2025
In a compelling discussion, Liz Stott, a farmer and Chair of Cotton Australia, highlights the critical challenges faced by cotton growers, including water variability and rising production costs. Adam Kaye, CEO of Cotton Australia, sheds light on the industry's standing as a top exporter and the impact of global market dynamics, such as US tariffs. Both guests emphasize the importance of sustainability and traceability in maintaining Australia's competitive edge, revealing how these factors can shape the future of the cotton industry and local economies.
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Quality Drives Global Demand
- Australian cotton commands a quality premium due to superior fibre length, strength and colour.
- Adam Kaye says Australia sells every bale it produces because its upland cotton is world-leading.
Yields Boosted By Science And Tech
- Australian growers achieve about three times the global average yields through rapid tech adoption and CSIRO breeding work.
- Adam Kaye credits scientific breeding programs and fast uptake of technology for those yields.
Report Sustainability Across Three Pillars
- Track sustainability across paddock, people and planet and publish metrics to prove credentials.
- Liz Stott says the industry documents these pillars and reports progress to secure market trust.