In a compelling discussion, Liz Stott, a farmer and Chair of Cotton Australia, highlights the critical challenges faced by cotton growers, including water variability and rising production costs. Adam Kaye, CEO of Cotton Australia, sheds light on the industry's standing as a top exporter and the impact of global market dynamics, such as US tariffs. Both guests emphasize the importance of sustainability and traceability in maintaining Australia's competitive edge, revealing how these factors can shape the future of the cotton industry and local economies.
