The Good Stuff

010 - The Death of the Sunk Cost Fallacy

Jun 18, 2025
The discussion kicks off with how AI is reshaping product development and business creation. Rapid prototyping is now more accessible, emphasizing product-market fit over traditional engineering. Hosts highlight the importance of personal passion in problem-solving, shedding light on the decline of the sunk cost fallacy. They also explore the rise of hyper-local solutions and the potential transformation of B2B SaaS. With an eye on critical thinking in an AI-driven landscape, the episode encourages experimentation and adapting to new tools.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Start Experimenting With AI Now

  • Use AI to rapidly test multiple product ideas and gain product-market fit faster at minimal cost.
  • Start experimenting now rather than waiting for better future AI models to maximize learning and opportunity.
INSIGHT

Lower Costs Kill Sunk Cost Bias

  • Lower creation costs reduce sunk cost bias, enabling easier pivots when energy and interest in a problem fade.
  • Finding motivating and nourishing problems leads to more fulfilling work and innovative outcomes.
INSIGHT

Stack Energizing Skills

  • The 'skill stacking' approach suggests combining multiple skills makes you uniquely valuable in a niche.
  • Pursue skills that energize you since it's unclear what will be valuable in a fast-changing AI world.
Get the Snipd Podcast app to discover more snips from this episode
Get the app