

Tony Cappocchi (Dragged Under, Pretty Good Agents)
Apr 2, 2020
Tony Cappocchi, the dynamic singer of Dragged Under and a savvy talent manager at Pretty Good Agents, dives into the intricacies of the creator economy. He discusses the art of securing brand deals for creators, emphasizing why he prioritizes those with larger audiences. The conversation reveals exciting insights on managing YouTube sponsorships, building trust between creators and agents, and effective sales strategies for bolstering financial success. Tony also shares personal anecdotes about navigating the punk rock scene while maintaining artistic integrity.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 • 59sec
Navigating YouTube Sponsorships and Advertising
00:59 • 5min
Harnessing Opportunities in the Creator Economy
05:40 • 2min
Navigating Sponsorships and Creator Partnerships
07:32 • 3min
Building Trust in Creator-Agent Dynamics
10:08 • 11min
Navigating Artist Management and Sponsorships
20:38 • 4min
Mastering Sales Tactics and Payment Strategies
25:01 • 9min
The Freedom of Creation: Monetization and Ads in Content Creation
34:26 • 2min
Supporting Independent Creators
36:36 • 8min
The Power of Cooperation in the Influencer Industry
44:23 • 3min