The Punk Rock MBA cover image

Tony Cappocchi (Dragged Under, Pretty Good Agents)

The Punk Rock MBA

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Mastering Sales Tactics and Payment Strategies

This chapter explores effective sales tactics and pricing strategies for content creators, particularly in video promotions, focusing on compensation models like CPI and CPM. It highlights the challenges of managing finances, invoicing, and payment collection while stressing the importance of clear agreements and self-advocacy in financial dealings. Personal experiences shared by the speakers underscore the need for professionalism and understanding of financial logistics to ensure stable income through brand collaborations.

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