
Tony Cappocchi (Dragged Under, Pretty Good Agents)
The Punk Rock MBA
00:00
Building Trust in Creator-Agent Dynamics
This chapter explores the significance of commission-based compensation in strengthening relationships between creators and their agents. It addresses the role of transparency, trust, and effective communication in fostering successful collaborations while highlighting the need for data-driven strategies in sales. Through personal anecdotes, the speaker illustrates the balance between engaging with established creators and nurturing emerging talent for mutual growth.
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