Music Tectonics ReverbData: Getting Ahead in the Music Biz with Data
Dec 11, 2024
Andy Blair, founder of Reverb Data and former lead data lawyer at Universal Music Group, dives deep into the pivotal role of data in the transforming music industry. He discusses how data can empower artists and reshape traditional relationships with labels, emphasizing the importance of fan data ownership. Blair also shares insights on the intersection of creativity and technology, exploring innovative solutions for artists navigating today's landscape. With a focus on decentralization, he inspires hope for a more artist-centric future.
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Control Your Fan Data
- Prioritize getting a privacy policy, as it establishes legal control over fan data.
- This is crucial for artists, as fan data is their most valuable asset after their copyrights.
Label Data Challenges
- Record labels face challenges using fan data across artists due to privacy laws.
- Combining data requires legal control, often not feasible for labels, especially with ticketing data.
Data Opportunities for Startups
- Music tech startups should focus on solving existing industry pain points with data-driven solutions.
- Consider how different players in the industry might impact adoption when designing your products.