Vital Signs with Jacob Effron and Nikhil Krishnan Ep 30: Marley Medical CEO Chris Hogg on Which Health Tech GTM Models Are Best and Using AI in Care
Sep 21, 2023
Chris Hogg, CEO of Marley Medical, discusses selecting markets, go-to-market strategies, and using AI in healthcare. They explore the challenges of B2B2C models, standing out from the competition, and the potential of AI in personalized care programs. They also discuss integrating virtual care with in-person components and the future of consumer-driven healthcare.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Building a Company Focused on Improving Health
02:45 • 21min
Challenges and Optimism in Risk-Based Contracts
23:53 • 5min
Differentiating in a Noisy Market and Focusing on Patient Acquisition
28:25 • 2min
Exploring the Potential of AI in Healthcare
30:25 • 4min
Connecting Virtual Care and In-Person Components
34:26 • 7min
Digital Health Companies and Consumer-Driven Healthcare
41:30 • 5min