Vital Signs with Jacob Effron and Nikhil Krishnan cover image

Vital Signs with Jacob Effron and Nikhil Krishnan

Ep 30: Marley Medical CEO Chris Hogg on Which Health Tech GTM Models Are Best and Using AI in Care

Sep 21, 2023
Chris Hogg, CEO of Marley Medical, discusses selecting markets, go-to-market strategies, and using AI in healthcare. They explore the challenges of B2B2C models, standing out from the competition, and the potential of AI in personalized care programs. They also discuss integrating virtual care with in-person components and the future of consumer-driven healthcare.
46:11

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marley Medical utilizes a data-driven model to provide proactive and personalized care for individuals with chronic conditions, leveraging AI technology to streamline processes and improve patient outcomes.
  • Marley Medical values partnerships and collaboration, working towards creating a high-performance referral network to ensure coordinated and comprehensive care for patients.

Deep dives

Marley Medical: A Virtual Primary Care Clinic for Chronic Conditions

Marley Medical is a virtual primary care clinic focused on individuals with chronic conditions, particularly hypertension, weight management, lipid management, and type 2 diabetes. The clinic uses a data-driven model, collecting information through cellular devices sent to patients to create a longitudinal picture of their health. This allows for proactive and personalized care, with the ability to monitor patients regularly and make timely adjustments to medications and lifestyle interventions. Marley Medical aims to improve patient outcomes through efficiency and engagement, leveraging AI technology to streamline processes such as drafting responses and personalizing patient communications. The clinic also values partnerships and collaboration, working towards creating a high-performance referral network to ensure patients receive coordinated and comprehensive care.

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