Ep 30: Marley Medical CEO Chris Hogg on Which Health Tech GTM Models Are Best and Using AI in Care
Sep 21, 2023
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Chris Hogg, CEO of Marley Medical, discusses selecting markets, go-to-market strategies, and using AI in healthcare. They explore the challenges of B2B2C models, standing out from the competition, and the potential of AI in personalized care programs. They also discuss integrating virtual care with in-person components and the future of consumer-driven healthcare.
Marley Medical utilizes a data-driven model to provide proactive and personalized care for individuals with chronic conditions, leveraging AI technology to streamline processes and improve patient outcomes.
Marley Medical values partnerships and collaboration, working towards creating a high-performance referral network to ensure coordinated and comprehensive care for patients.
Deep dives
Marley Medical: A Virtual Primary Care Clinic for Chronic Conditions
Marley Medical is a virtual primary care clinic focused on individuals with chronic conditions, particularly hypertension, weight management, lipid management, and type 2 diabetes. The clinic uses a data-driven model, collecting information through cellular devices sent to patients to create a longitudinal picture of their health. This allows for proactive and personalized care, with the ability to monitor patients regularly and make timely adjustments to medications and lifestyle interventions. Marley Medical aims to improve patient outcomes through efficiency and engagement, leveraging AI technology to streamline processes such as drafting responses and personalizing patient communications. The clinic also values partnerships and collaboration, working towards creating a high-performance referral network to ensure patients receive coordinated and comprehensive care.
The Challenges and Opportunities of Risk-based Contracting
Marley Medical is navigating the complexities of risk-based contracting, engaging with payers and risk-taking providers to establish mutually beneficial partnerships. The clinic offers operational excellence in patient acquisition, onboarding, and engagement, allowing for successful execution of programs. Marley Medical believes in the value of evidence-based care and invests in generating prospective data on clinical outcomes and cost savings. The clinic recognizes the potential of AI in health care, exploring its applications in various areas such as charting and personalization of patient communications. Moreover, Marley Medical emphasizes the significance of GOP-1 drugs in managing chronic conditions, leveraging their proven efficacy to optimize patient care and reduce long-term costs.
Insights from the Digital Health Industry
Marley Medical CEO Chris Hawke reflects on the digital health landscape, noting the optimistic projections made a decade ago and the subsequent realization of the time and effort required for implementation. He highlights the lessons learned from previous experiences, emphasizing the importance of data-driven models and the ability to efficiently execute programs. Chris expresses excitement about the potential of AI in health care, believing that it is now a tangible and valuable tool for enhancing productivity and personalization. Additionally, he acknowledges the innovative solutions targeting specific populations and unmet needs, citing omada health as an example. Chris also discusses the promise of consumer-driven health care and speaks to the advantages of single-payer systems in simplifying contracting and pricing.
Jacob sits down with Marley Medical CEO Chris Hogg to discuss how he and his team select markets, think about go-to-market and utilize AI. Chris also reflects on his learnings from Propeller and more.
0:00 intro
1:08 digital health over the last decade
3:01 100Plus
5:45 Propeller and fitting into patients’ daily lives
12:37 is the B2B2C model flawed?
17:01 Marley Medical
19:32 selecting markets
28:23 standing out from the competition
30:23 how is Marley using AI?
36:57 over-hyped/under-hyped
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