Differentiating in a Noisy Market and Focusing on Patient Acquisition

Jacob sits down with Marley Medical CEO Chris Hogg to discuss how he and his team select markets, think about go-to-market and utilize AI. Chris also reflects on his learnings from Propeller and more.

0:00 intro

1:08 digital health over the last decade

3:01 100Plus

5:45 Propeller and fitting into patients’ daily lives

12:37 is the B2B2C model flawed?

17:01 Marley Medical

19:32 selecting markets

28:23 standing out from the competition

30:23 how is Marley using AI?

36:57 over-hyped/under-hyped