Product Growth Podcast Pricing Masterclass: Everything you need to know about SaaS Pricing
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Aug 19, 2024 Kyle Poyar, a leading expert in SaaS pricing, shares his insights on optimizing pricing strategies. He highlights common pitfalls like overly generous free plans and the need for early monetization considerations. Poyar discusses the evolution of pricing models, emphasizing that pricing should grow significantly as companies progress. He also notes the blurred lines between B2B and B2C pricing and suggests learning from both sides. Key strategies for improving free-to-paid conversions and crafting effective pricing pages are explored for anyone involved in pricing decisions.
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Customer Feedback on Pricing
- Discuss pricing with customers to understand their preferences and budgeting process.
- This feedback is crucial, even if conversations about pricing feel uncomfortable.
Usage-Based Pricing and PLG
- Usage-based models require a product-led approach.
- Prioritize usability and ensure the product roadmap drives usage and value.
Hybrid Pricing Models
- Hybrid pricing models offer more revenue opportunities but can lead to unpredictable expenses for customers.
- Simplify pricing and connect costs to perceived value.