In today’s episode, we turn to a core topic for most PMs, founders, and growth practitioners: SaaS Pricing. And we chat with one of the leaders in the field, Kyle Poyar.

We cover all the key levers you need to optimize to get it right:

* How to Set Your Pricing (1:24)

* Pricing Page (38:09)

* Feature Paywalls (49:30)

* Free to Paid Conversion (58:45)

* Cancelation (1:17:50)

* Pricing Quick Wins (1:11:05)

If you’re a PM, founder, or someone influencing pricing, this episode is bound to have a bunch of great takeaways for you.

Huge shout-out to the launch sponsors who are making this podcast possible:

* Attio: Attio is the next generation CRM

* Cello: Cello is your all-in-one platform for partner & user referrals

* BuildBetter: BuildBetter is your 24/7 AI-powered analyst

Here are three of my favorite takeaways from the conversation:

* Common pricing mistakes include overly generous free plans, overcorrecting by gating too much, and not considering monetization early enough in product development.

* Pricing should evolve as a company grows, often increasing substantially (60%+) in early stages.

* The distinction between B2B and B2C pricing is mostly overblown, and each side should learn from the other.

You’ll have to check out the whole episode to get all the details!