402: A $2 Billion Industry Built on Digital Duct Tape

67 snips

Jul 11, 2025

Explore the untapped potential of the podcasting industry from a software founder's perspective. Discover the outdated infrastructure and the innovative solutions that could reshape the landscape. Dive into the complexities of podcast data and the importance of effective audience measurement. Uncover the challenges in podcast advertising, including listener engagement and ad targeting. Learn how contextual advertising strategies can enhance connections between creators, advertisers, and audiences, paving the way for a more robust future.

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INSIGHT

Podcasting's Old Infrastructure Problem

Podcasting infrastructure is fragile and outdated, relying on RSS feeds designed for text, not large audio files.
This legacy tech causes decentralization chaos and limits the industry's potential.

INSIGHT

Challenges of Walled Garden Platforms

Major podcast platforms like Apple and Spotify operate as walled gardens with proprietary formats and APIs.
They restrict access, making it difficult for founders to work consistently across platforms.

INSIGHT

Poor Metadata & Data Quality

Data quality in podcasting is poor with missing or inaccurate metadata like categorization and descriptions.
This inconsistency hurts discovery, audience understanding, and data-driven decisions.

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