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402: A $2 Billion Industry Built on Digital Duct Tape

The Bootstrapped Founder

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Navigating the Future of Podcast Advertising: Challenges and Innovations

This chapter explores the complexities of podcast advertising, particularly the challenges in tracking listener engagement and the shortcomings of current ad targeting approaches. It advocates for innovative contextual advertising strategies and emphasizes the importance of understanding podcast ecosystems to drive meaningful connections among creators, advertisers, and audiences.

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